MIEKE KYRA

ABOUT

Hi,

I’m Mieke. I’m an editorial content strategist, AI storyteller, creative and magazine geek. 

With over a decade of experience of crafting editorial-style content for B2B and B2C brands, I specialise in finding the human stories and creativity behind innovation.

My career has spanned bylines with the likes of The Evening Standard, Huffington Post,, and MTV.com, as well as collaborations with global brands like M.A.C, Rimmel, and The Glenlivet.

As the co-founder of LEKKER CREATIVE, an editorial collective, I work at the intersection of creativity, technology, and cultural relevance. I believe that even in the fast-paced world of AI and B2B innovation, there’s always space for creativity, connection, and storytelling that cuts through the AI slop.

Today’s B2B brands face a new challenge: blending the speed and scale of automation with the authenticity and emotion that audiences crave.

That’s where I come in. I help brands think beyond the white paper and find their voice in a crowded, fast-changing world, bringing a consumer mindset to B2B spaces.

If you’re looking to make smarter, scroll-stopping, high-performance brand content, get in touch. I'd love to talk 🖤

PROJECTS

WHAT I DO