EAT YOUR DRINK

As the Senior Marketing Exec for Imbibe Live, Europe's largest B2B drinks event, I led the creative direction for the partnership with boozy start-up Smith and Sinclair’s #EatYourDrink campaign.

After meeting the founders at a warehouse pop-up, I developed the concept for a multi-phase campaign where 55,000 Imbibe Live attendees were invited to guess the flavour of mystery alcoholic pastilles.

I directed the campaign’s creative execution across digital platforms and managed the second phase, which encouraged guests to create their own flavours, with the winning entry produced as a limited edition batch.

The hashtag trended on Twitter throughout Imbibe Live and later became the company’s slogan.