MAC
UK

As M.A.C's creative content lead, I gave beauty influencers a glitchy aesthetic and multiplatform stage to deliver a far-reaching product launch. 

The #FixPlus content strategy included influencer and expert-led YouTube tutorials, a Facebook Live Q&A, photography, Instagram Stories, and exclusive behind-the-scenes video hacks. 

The campaign generated millions of views, likes, and comments, marked the global brand's first foray into live-streamed content, and built strong influencer ties for future collaborations.