BLOK

From brand voice playbooks to billboards, I managed a diverse range of creative and editorial projects for BLOK  - the UK's most Instagrammable fitness brand.

Recent projects include launching a members-only digital magazine, creating taglines for BLOK's outdoor advertising campaign, and running a monthly, issue-style newsletter. 

I also launched and served as an editor for the company’s BLOKeditions site, where I recruited, commissioned, and edited work by leading fitness writers from publications such as The Sunday Times, Men’s Fitness, The Evening Standard, and Cosmopolitan.