SHACKLETON

Combining paid social, organic growth strategies, and standout creative, I worked with Shackleton to increase brand awareness, drive engagement, and establish the company as a major player in the premium apparel sector.

Whether promoting new collections or live polar expeditions, our creative always aimed to mix it up and make innovative use of social platforms.

One of my favourite examples of this approach is Lieutenant Scott Sears' record-breaking trek to the South Pole. Alongside blog posts and a video, we used Instagram’s carousel and tile features to enable an interactive story-telling experience.