ELLA
ONE

To tackle the sensitive subject of emergency contraception, I worked with the ellaOne team to create a brave new editorial manifesto and approach.

Landing this new direction, I oversaw creative direction of website and social assets, managed content calendars and led the creative partnership with Leeds Festival. 

By shifting ellaOne’s narrative, we encouraged open conversations about the morning after pill and began work to break long-standing taboos - all while navigating the strict communication regulations of governing pharmal bodies.