RIMMEL

For Rimmel's international #LondonLookUK contest, tens of thousands of vloggers competed for a three-day London experience with a meet-and-greet finale with Rita Ora.

I led the influencer content strategy to ensure the production of engaging and diverse social materials, trend forecasts, London style guides, and lookbooks.

I also managed live event coverage spanning 18 countries and provided initial creative work for the company's Snap launch.