MIEKE KYRA

ABOUT

Hi,

I’m Mieke. I’m a creative director, editorial strategist, and AI storyteller. 

With over a decade of experience of crafting editorial-style content for B2B and B2C brands, I specialise in finding the human stories and creativity behind innovation.

My career has spanned bylines with the likes of The Evening Standard, Huffington Post,, and MTV.com, as well as collaborations with global brands like M.A.C, Rimmel, and The Glenlivet.

As the co-founder of storytelling collective LEKKER CREATIVE, an editorial collective, I work at the intersection of creativity, technology, and cultural relevance. I believe that even in the fast-paced world of AI and B2B innovation, there’s always space for creativity, connection, and storytelling that cuts through the noise.

Today’s B2B brands face a new challenge: blending the speed and scale of automation with the authenticity and emotion that audiences crave.

That’s where I come in. I help brands think beyond the white paper and find their voice in a crowded, fast-changing world—bringing a consumer mindset to B2B spaces.

If you’re looking to make smarter, scroll-stopping, high-performance brand content, get in touch. I'd love to talk 🖤

PROJECTS

WHAT I DO

  • Are your brand's stories visually and editorially engaging? I specialise in helping brands think, act and look like publishers.
    Combining editorial storytelling with scroll-stopping graphics, we can create visually impactful content that your audience actually engages with.

  • Not sure what's working and what's not with your current content strategy? I’ll take a deep dive into your performance stats, competitor activities, and industry trends to identify new opportunities and advise on where to spend your time and money.

  • Working closely with your team, I'll create a comprehensive brand voice guide that ensures you stand out from competitors, make an impact in your market, and appeal to your target audience.

    Deliverables include a tagline, signature phrases, keywords, and tone of voice. To uncover these distinctive brand elements, we'll use virtual or in-person workshops to identify your brand purpose, personality, and voice.

  • Content overwhelm is real. If you want to be heard in today’s busy content environments, we can work together to find the stories, messaging, and platforms that allow you to connect authentically with your audience.

    From strategic storytelling to KPIs, we'll produce a scalable plan that will maximise engagement, boost conversions, and bring your brand positioning and identity to life.

  • This trend-led guide gives your brand the edge it needs to shift from a hectic content producer to a culturally relevant content innovator.

    Using editorial-inspired insights and contacts, I'll find emerging and trending conversations that position you ahead of competitors with clickable, shareable content.

  • Building on our content strategy work, I can create a playbook that provides internal teams and collaborators with everything they need to create consistent and effective on-brand assets.

  • Whether it's website copy, social media posts, mailers, or print projects, I'll help bring your brand voice to life with engaging brand content that connects.